Which social network is the most optimal: comparative characteristics. Which social network is better to choose to promote your business via the Internet? Specialized social networks
Internet users' choice of the most suitable social network for them is a matter of purely personal preference. After all, each such service has its own distinctive features, its advantages and disadvantages. Therefore, speculating about which social network is the most optimal or which social network is better may not be helpful. However, it is quite possible to compare their main characteristics and choose the most optimal network - one that suits you personally. The entire article below was devoted to this issue.
Choosing a social network: comparative characteristics
The main characteristics of the Facebook, Odnoklassniki and Vkontakte networks:
1. Friendly interface
The success of Internet users’ interaction with their chosen social network largely depends on the convenience of their interface. If a person gets confused in the sections and does not understand where the functions he needs are located, then most likely he will not use his page on the social network.
2. Interface
The interface of each of the most common social networks in Russia is simple. At the same time, the VKontakte interface is considered to be the most convenient, and the OK interface the most complex. It’s interesting that the VKontakte interface was almost completely “copied” from the Facebook social network a little earlier, so the advantages of the VKontakte interface can still be debated. characteristics are still a big question.
3. Functionality
The interface is only the external side. What is much more important in any social network is its capabilities and functionality. Given the constant competition between social networks, the owner of each network is trying to overtake his opponent and prepare some kind of surprise for users. However, the main functions in any network are very similar: the ability to send messages, the “wall” itself, a selection of audio and video recordings, photo albums, applications, groups and public pages.
It is worth mentioning that Facebook does not have a section with musical compositions that is so familiar to Russian users. However, this feature of FB is not an omission of the owners, but the implementation of the law protecting the copyright of musicians and singers.
4. Privacy and security of use
Surely, many have heard something about how Facebook was created under the strict control of the FBI, which means that all data from it is monitored. In fact, almost everything posted online is tracked to some degree. This means that Facebook, Odnoklassniki and Vkontakte are equally unprotected before representatives of the intelligence services.
For example, today in Russia people are fined on social networks (OK, VK) for unlawful extremism. The wording of this law in Russia on extremism is very vague, so anyone can be convicted and given a fine. RIA Novosti dated April 7, 2016 noted that Russia still leads in the huge number of complaints to the European Court of Human Rights (ECHR) and ranks 2nd; for several years in a row it took 1st place, but now it is 2nd Russia's place was replaced by Ukraine, and then probably temporarily.
Today, for example, if you wrote the truth on Odnoklassniki or VKontakte, which the Russian Federation does not like, you will receive a fine. If you google it, you will notice that users of these two social networks receive fines - Odnoklassniki and VKontakte, because they are considered Russian. But this does not yet apply to users of the social networks Facebook and Google; it seems that the Russian special services are not allowed on Facebook and Google to turn around and apply their unlawful law on extremism. And most recently, the Russian authorities decided to block the largest professional social network LinkedIn, due to the fact that the personal data of Russian members of this social network is not stored on the territory of the Russian Federation. Such first steps could lead to the blocking of Google, YouTube, and other Internet resources that did not provide Russia with control keys.
And if we talk about the protection of personal data, then it is Facebook that has clear advantages. This Zuckerberg social network is particularly strict in protecting users' confidential data. Any owner of a Facebook page can clearly define the circle of people who have access to basic information on the page or even completely protect their page from strangers. You can often hear that the personal pages of users of such social networks as OK, VK, Mail are hacked every now and then. But you won’t hear this from users of social networks Facebook and Google; most likely, without additional explanations, you understand why?! It's all about privacy and security of use.
5. Audience
If ordinary users most often look only for the pages of their friends, then page owners for promoting bands are more concerned about characteristics such as traffic and target audience. The Odnoklassniki and Contact networks are services that are widespread among residents of Russia and the countries of the former USSR. Facebook is a social network of international importance.
6. You can easily delete a page on Facebook
7. Facebook protects against spam
There is an incredible amount of spam on VKontakte and OK. These include annoying invitations to applications and groups, frequent hacking of accounts, spam messages on the wall, in personal messages and groups. This inconvenience often forces users to close their profiles, which itself defeats the purpose of social media. On Facebook there is much less spam and closed profiles.
8. Home page
On Facebook, the main page is the news feed of friends of the owner of the VKontakte page, but the main page was set to its own profile, which is not convenient for everyone.
9. Facebook is more functional
Facebook has so many functions that it’s simply impossible to understand them quickly. This is why many people find it incomprehensible and boring. But you just have to spend a little more time getting to know this social network, and all the difficulties are resolved on their own and the huge functionality of the network is revealed to the new user, which makes Facebook especially convenient and interesting.
Facebook has a variety of wonderful features. Ability to change access to publications. Possibility to publish retroactively. It's all very convenient. For example, we were at an event, but received photos only a month later. They can be added to the chronicle by the date that the event took place. And when you look at it in a year, you will see exactly when this event took place. The post is placed in chronological order.
For example, you can also transfer your posts from other social networks. By publishing them in a timeline with access only for yourself and the time of their publication on the social network from which you are transferring. That is, the chronology is preserved, but they won’t clutter up anyone’s feed. Later, you can change the access and they can be seen when you access the page.
Another very convenient thing. If you edited the publication or deleted it altogether, then it will also change in reposts. This is not the case in either VK or G+.
But in FB it is not yet possible to edit publications from other users in a group, as is the case in VK if you have admin rights. It wouldn’t hurt if FB were more adaptive and had wider designs, for example, the search would be mega-expanded and convenient, like in VK, + video and music and the ability to sort. But we’ll wait to see what else we can do...
10. Millions of applications
Countless selection of applications - from gaming to cross-posting all the latest posts of a blog of interest. Here every user can find something that interests him, while most of the Odnoklassniki and VKontakte applications are intended only for entertainment.
11. Facebook is open to other sites
Facebook gives away user traffic to third-party sites without fear. This confirms that in 2010 it was able to overtake the Google search engine in terms of the number of clicks to sites. VKontakte and OK in every possible way prevent traffic from moving to other sites.
12. On Facebook, information comes first hand.
We all have something that is especially dear and dear to us. Modern musicians, favorite films, famous actors, brands and manufacturing companies, Internet sites of cultural trends and people dear to us. VKontakte has groups for this purpose, in which people with similar interests exchange information. This could be quite interesting. But on Facebook you can find real pages or communities of celebrities, where all the news is published by the stars themselves or their trusted representatives. It is from there that all the information then spreads to other social networks.
13. Facebook has a convenient chat
Constantly looking for the “private messages” item in the menu may not be very convenient. On Facebook, in the lower right part of the screen there is a very convenient chat with a list of all available contacts, which makes communication especially easy and enjoyable.
14. Facebook has a lite and mobile version
This feature can make using the social network much easier when the quality of the Internet leaves much to be desired. These very light and small versions will allow you to stay in touch both in the city and beyond.
15. Facebook has an iPhone app and other nice features
Now many young people have decided to get a brand new modern iPhone. Any owner of this device knows that it is more convenient to access the social network through a special application. Facebook today has the most modern and convenient “native” program that helps you do anything on your page by accessing it through a special application installed on your smartphone. Of course, there is also a similar iPhone application for Vkontakte, but the ease of use of this application still leaves much to be desired.
16. Facebook is communication without borders
To date, more than 300 million users have registered on Facebook, and their number continues to grow. Without a shadow of a doubt, we can say that Facebook is considered the most popular social network for communicating with users from all over the world. This is facilitated by the fact that Facebook’s functionality has already been translated into all the major languages of the world and continues to add new ones.
You can install an automatic online translator directly on the Facebook website and then read news in any language. To set up automatic translation into your language, you need to click on “Settings” in the upper right corner, select the “Settings” - “Language” section. And set the language into which you want to translate comments, messages, etc. After this, at the bottom of each message and comment, you will have a “Show translation” button on your viewing pages. See the pictures below to see how to make these settings in practice:
17. Facebook is your universal account and pass.
Nowadays, an increasing number of new web services can use a Facebook account to facilitate authorization. This saves the user from filling out boring forms for a long time and makes the use of resources that are interesting to him and especially convenient.
18. Facebook is for responsible adults
VKontakte - for children and teenagers. The time has come when VKontakte became like a playground for school-age children. Whereas adults and responsible people increasingly choose Facebook for themselves.
Of course, each Internet user can remain unconvinced when deciding which social network is best for him. There simply cannot be a definite answer. And if, at first, it’s difficult to decide which service will be the most convenient, you can try to create a page on each of the 3 social networks. This will greatly expand opportunities for communication and other interactions with the outside world.
But our OPTIMUS LIFE team, of all social networks, considers Facebook to be the priority and optimal.
Which social network is your choice and why? Write in the comments below.
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It is difficult to imagine the life of a modern person without virtual communication. Proof of this is the numerous social networks in which more than 60% of all Russians are registered. Chatting with friends, business negotiations, watching movies and much more has now become available on one site. In this article you will learn about the most popular social networks on the Runet and how to create your own account on them.
What is a social network?
A site on which you can create a personalized page is called a social network. The first online communication resource was created in 1995 in America under the name Classmates. It became the prototype of the future Russian-language Odnoklassniki website.
The real boom of social networks began in 2003, when the most popular services appeared - Facebook and MySpace. This phenomenon came to Russia several years later under the banner of the well-known VKontakte website. Since then, the number of users who have created their own accounts has only grown, increasingly displacing real communication.
Free social networks have helped take human communication to a new level, which is supported by high technology. After all, ten years ago no one could have thought that the Internet would replace real meetings and phone calls.
However, everything is not as rosy as it might seem at first glance. By registering on social networks, most people are running away from the real world. After all, in virtual reality you can put on a mask, try on a new role and be bolder. Unfortunately, not everyone can afford this in everyday life. Just a few years after the advent of social networks, numerous cases of psychosomatic disorders were recorded among users.
In addition, the danger of communicating on the Internet lies in the dissemination of personal and contact information. After all, anyone can find all the information about another person and use it for their own selfish purposes. Therefore, before registering online and posting information about yourself, you should think about whether this is really necessary.
The most popular network on the Runet is VKontakte.
The most popular social network on the Runet was founded in 2006 by web developer Pavel Durov. However, for the first year, registration on the site was available only to students of the St. Petersburg State University after confirmation of real data. But after identification on the network, it became available to everyone. Every year VKontakte only becomes more popular, and today the number of daily visitors has exceeded 70 million.
In order to become a member of the largest portal in Europe, you need Internet access and a mobile phone. Registration is carried out on the official website "VKontakte". The social network offers you to fill out a short form containing personal and contact information, after which you need to confirm your actions with a one-time code from an SMS message. Previously, registration was available without entering a mobile phone number, but with the advent of a huge number of fake pages, some restrictions were introduced by the VKontakte administration.
The social network opens up enormous opportunities for its participants. Immediately after registration, you can fill out your profile, upload photos and start searching for acquaintances, friends, relatives and work colleagues. Thanks to the site, you can always stay in touch with loved ones, listen to music, watch movies and just have a good time.
At the moment, VKontakte offers its members not only new developments among popular applications, but also internal currency. This will optimize the work of numerous online stores and help develop an economic culture within the project.
Mail.ru, or "My World"
This social network was created based on the Mail.ru search engine in 2007. At the moment, the resource is one of the three most popular sites for communication in the Russian-speaking segment. In 2014, the list of social networks Mail.ru was supplemented by the VKontakte resource, whose shares were sold by Pavel Durov.
The advantage of the Mail.ru portal, whose social network is available for registration to everyone, is its many convenient functions. For example, a global search engine, a question and answer service, weather, news, browser applications and much more. All this makes staying on the project as convenient as possible for work and entertainment. But the first place among all the portal’s services is occupied by “My World”.
The social network offers not only communication with friends, but also finding new acquaintances in communities, keeping abreast of world events and listening to your favorite music. Statistics show that the site is visited by more than 30 million users every day. The list of social networks is rightfully headed by Mail.ru. After all, it was she who managed to gather the maximum number of users on one resource.
Odnoklassniki.ru - a social network for finding old friends
The Odnoklassniki social network also owes its appearance to the company Mail.ru, which created it based on the prototype of the American Classmates website of the same name. The project was launched in March 2006 and continues to operate successfully to this day.
The resources "VKontakte" and "My World" are very similar to the site Odnoklassniki.ru. The social network also allows you to chat with friends, share photos and read news feeds. In addition, the site has many applications with games that will help brighten up your leisure time and take a break from everyday worries.
However, the main difference is the contingent of OK users. The social network is aimed at finding old friends and acquaintances. Accordingly, finding an army colleague or a former colleague on the site will not be difficult. Statistics show that young people aged 14 to 30 prefer to use VKontakte, while the older generation spends time on the Odnoklassniki website. The network was originally created to search for those with whom a person once sat at the same desk or skipped classes a long time ago. Apparently, this is why an unspoken rule of age division has formed on the Internet. And if you cannot find any person on VKontakte, then use the search on the Odnoklassniki website. The network has a convenient filter that allows you to indicate age, place of residence and work, hobbies and much more.
Entertainment resource "Photostrana"
The entertaining social network "Photostrana" is more reminiscent of a dating site than a portal for finding friends and relatives. The project has about 50 million users, the vast majority of whom are residents of the CIS countries.
Many note that the design of the American resource Facebook became the basis for creating the interface of the Photo Country website. The social network is indeed similar to its Western counterpart, although it is not as popular among RuNet users.
Most of the features on the site are paid. For example, in order to maintain your profile on the service, you need to constantly send paid SMS messages, otherwise your rating will rapidly fall. The system also offers you the opportunity to have your own pets and install various applications for communication and entertainment.
It should be noted that the resources “VKontakte” or “Odnoklassniki” are absolutely free, unlike the “Photostrana” site. The social network has not gained much popularity among Internet users. According to the majority, it is nothing more than another siphoning of money.
Blogging platform from Yandex
Social media lists generally do not include blogs. Although it was the blog that was originally created for online communication and information exchange. The Ya.ru service is a product of the largest search engine Yandex, which occupies a leading position in the Russian Internet.
Anyone can start their own online diary, to which only users of the system will have access. Thus, only his registered friends can read the author’s posts and leave comments.
A blog-based social network has its advantages, since a personal page is more like a full-fledged website. In addition, some blogging platforms allow users to subsequently purchase domains containing their content. This is especially true for bloggers with thousands of subscribers.
Registration on "Ya.ru" is free. After a simple identification procedure in the system, all functions from Yandex, including the electronic mail service, become available to the user.
Share your opinion on "Otzovik"
This project is a large social network for consumers. We all buy certain products every day, but we don’t even think that our opinion can help someone. The founders of the Otzovik project offer this opportunity to everyone. In addition, the opinion of each user is paid. This unique system has made the site very popular among housewives and young mothers who strive not only to communicate, but also to earn money on the Internet.
Registration on Otzovik is free. Simply indicate your mailbox address and WebMoney wallet number. Reviews with a large number of photos and voluminous text pay the highest.
On the site you can also invite acquaintances and correspond with friends, post personal photos and learn a lot of new things about products, services, new movies and music. For activity, the system accrues an additional coefficient, which subsequently affects the amount of payments. On average, active participants can earn up to 5 thousand rubles monthly, of which more than half of the amount will be passive income from viewing reviews by other participants. Today, not a single social network pays its members for communication on the site, so Otzovik is rightfully considered a unique resource.
Free social network "Privet.ru"
Not the most popular site for communication on the Runet, as confirmed by the official lists of social networks. However, those users who are registered on Privet.ru find the resource very convenient and functional. Lots of extensions, setting up a personal account, a lot of music and communities for communication - here there is everything that a real social network should have.
"My Page", which is the main section on the site, has various templates, which allows you to change the interface. This function is currently not available on any other communication resource. For example, to change the VKonakte interface, you need to install a special browser plugin. And even after installation, the changes will be visible only to the user himself, while on “Privet.ru” all friends can see the page design. The social network also allows you to share your news with the world, post photos and exchange comments.
Unfortunately, due to the unpopularity of the site, not many people register on it and the chance of finding a friend or former classmate is very low. If the project developers start promoting it and popularizing it among Russian-speaking users, then Privet.ru has every chance of becoming a popular social network in the CIS countries. It is possible that in the future the project will be able to compete with such social networks as VKontakte or Moi Mir.
Blog LiveJournal
The blogging platform LiveJournal, or, as it is commonly called, “LJ” (“Live Journal”), appeared back in 1999. Back then, no one knew about social networks, and people expressed themselves online through personal blogs. At the moment, bloggers not only share their ideas with the world, but also make good money from it by placing contextual advertising, referral links and affiliate program offers on their pages.
On the LJ website you can publish your own posts, create communities, share useful information and read articles from other users. Moreover, registration on "LiveJouranl" is absolutely free. When requesting popular phrases, almost all Runet search engines return articles with “LJ” on the first pages of the search. It should be noted that ordinary social networks are not so adapted to key queries, and it is much more difficult to find any information on them.
However, the site’s rating dropped significantly after 2011, when the resource administration began blocking users for biased reasons. Over the course of several years, the accounts of famous journalists, politicians and social activists were closed. High requirements for censorship of content on LiveJournal have caused users to switch to other resources, where control of the material posted is not so strict. For example, “My World” is a social network in which everyone can express their point of view on a particular issue. In most cases, the site administration will not ban him for this.
Foreign social networks
The lists of Runet social networks are also supplemented by foreign resources, on which a huge number of Russians are registered. The most popular of them is Facebook. It was this site that was taken as the basis for the current VKontakte. Facebook is an international social network where users from all over the world communicate. Registration in the system is free, but activation of the phone number and confirmation of passport data is required.
The MySpace website does not have a Russian interface, like, for example, Mail.ru. The social network is aimed exclusively at the English-speaking segment of users. Therefore, Twitter and Instagram are more popular among the Russian-speaking population. These resources allow you to post your photos and short posts online, which only your friends can see. The social network Instagram, for example, has gained enormous popularity thanks to filters that allow you to transform any image into colorful pictures. Registration on both sites is absolutely free and does not require user identification, as on “OK”.
The social network opens up many opportunities for Internet users. Now you can contact anyone via the Internet, and you don’t even need to know their phone number. Thanks to social networks, users open online stores and run their own businesses, find distant relatives and forgotten friends, make acquaintances and even start families. However, despite all the conveniences of high technology, we should not forget about real communication, which no computer program can replace.
The number of social media users is growing exponentially. Some services are more popular, others less popular. However, everything is changing, and it is quite possible that while you are studying this rating, some previously unknown social network will take the lead.
Facebook with the number of accounts exceeding 1.2 billion. The network, founded in 2004 by Mark Zuckerberg, has held first place in the world TOPs since its inception.
Google+, the number of users of which is approaching the 600 million mark. The social network, founded in 2001 by Google, moves up and down in the rankings, however, it is invariably among the ten most successful projects. 
Twitter with half a billion users. The presence of a mini-blog on this social network has become a real trend, because the most influential people on the planet have accounts on Twitter.
Sina Weibo, the number of accounts exceeds 500 million. This is perhaps the only social network from our rating that does not have a Russian-language interface. However, it doesn’t need this, since it is designed for friendly residents of the Middle Kingdom who want to communicate exclusively with each other and have been doing this successfully since 2009. 
In contact with is a social network created in Russia in 2006 and is one of the most successful domestic projects to date. The number of VKontakte users is rapidly approaching 300 million, which means that the social network is used not only in our country.
Badoo with an audience of almost 230 million, it is an international dating site with a full set of social network functions. 
Tumblr– a social network for those who like to blog, as well as read and comment on the blogs of other users. Created in 2007, this social network today has about 220 million users. 
Classmates- another well-known Russian project that has become a world leader. Since 2006, the number of Odnoklassniki users has increased from 0 to 210 million people.
Instagram is a social network that came out into the world in 2010 and quickly moved to the top of the rankings thanks to the ability to share photos and videos with many users. 
Pinterest is a social network whose 200 million users can share a wide variety of ideas with each other, from innovative business solutions to holiday pie recipes. 
Flickr. Almost 70 million users of this social network exchange a huge number of photos every day. 
MySpace, created in 2003, it has about 50 million accounts and is a social network in its classic form. Exchange of messages, opinions, photos and videos, dating, blog platform, in a word, everything that is required for a pleasant pastime. 
MeetUp is a social network whose purpose is to unite people in groups for real communication. More than 40 million users have found friends with similar interests here and have a great time with them without the Internet. 
Tagged. Almost 40 million users of this social network can meet and communicate with each other.
Askfm– a place where you can get an answer to any question, because from more than 38 million answers you can definitely choose the right one. 
ClassMates- the English-language prototype of the Russian Odnoklassniki, created back in 1995, but did not achieve equally impressive results. The audience of the project is about 15 million people. 
Orkut- another project from Google that did not become a hit in the USA and Europe, but is very popular among residents of Latin America, India and a number of other countries. The project is currently closed and is being relocated to the Hello social network platform.
The concept of a social network implies a site with a complex, multifunctional structure of relationships, communication, as well as the unification of a wide variety of people according to common interests or goals. If the first rubricator previously selected for you , then now our moderators did not stray far from this topic and presented social networking sites that have conquered the whole world and gathered hundreds of thousands of people under their banners. What criteria did we prioritize when compiling the rating? This will be discussed in this article.
TOP 20 Social Networking Sites: What You Need to Know
Many people have made themselves known on the Internet, but what was the reason for registering on this or that site? Why do users prefer the resources we have chosen? Surely, the popularity of the resource is not the only motive.
What priorities guided the selection of our specialists?
1. Availability of interesting opportunities and exciting games. Many spend their leisure time here or decompress their brains from hard work.
2. User safety. No viruses or other unpleasant surprises.
3. Limitless opportunities for meeting and communicating. Open access of questionnaires with the necessary information.
4. Simple and clear interface.
5. We selected only those sites whose creators do everything possible to make the visit for each visitor as convenient and comfortable as possible.
7. A reliable tool for business development is one of the aspects of a popular social network.
8. The ability to keep diaries and microblogs tempts most users.
9. A diverse service with an incredible number of functions and excellent technical capabilities.
10. Level of politeness and mutual respect between users. Maintaining correctness in correspondence.
11. No pornographic materials, high level of protection of personal information.
12. Absence of extremist materials and respect for copyright.
If you are looking only for the best social networking sites, the first rubricator has prepared especially for you an overview of the 20 most popular resources, which have already been selected by many as a universal means of finding people and communicating. Many of them say: "The best social network is the one that doesn't drag on". So take your pick!
It's no secret that social networks are visited by millions of Internet users every day. They communicate with each other, download, view videos, pictures, photos, etc. The lion's share of activity on the World Wide Web falls on these sites called social networks. But which one is the most popular and visited? Below is a list of the ten most popular social networks. networks in the world.
Vine
Vine is a service and mobile application that allows you to create and publish short videos no more than 6 seconds long. The service was founded in June 2012 by Dom Hofmann, Rus Yusupov and Colin Kroll. However, before its official launch, Vine was acquired by Twitter, Inc. for $30 million. Vine debuted as a free app on January 24, 2013 and was initially only available for iOS devices. However, it later became available for Android and Windows Phone. On April 9, 2013, the application became the most downloaded free application in the App Store. At the end of June, it already had 13 million users, and about 1 million new videos began appearing on the service every day. Vine has about 42,000,000 visitors every month.
Flickr
In ninth place in the ranking of the most popular social networks. networks there is Flickr - a site for posting photos and videos, as well as viewing, discussing, rating and archiving them. Allows you to communicate and create thematic groups. The service was launched on February 10, 2004, and in March 2005 it was bought by the American company Yahoo! As of March 2013, Flickr had 87 million registered users and more than 3.5 million new images uploaded per day.
In contact with
VKontakte is a social network based in St. Petersburg and owned by Mail.Ru Group. The project was launched on October 10, 2006. The site is available in several languages, but it is especially popular among the Russian-speaking audience. Like other social networks, VKontakte allows its users to exchange messages, images, audio, video, create groups, public pages and events, and also play Flash games using a browser. As of January 2015, the site's audience is about 71 million people per day.
Instagram is a free application for sharing photos and short videos with the ability to distribute them through its service to other social networks such as Facebook, Twitter, Tumblr and Flickr. Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010 as a free mobile app. The service quickly gained popularity. As of April 2012, it had 100 million active users worldwide, and 300 million as of December 2014. In April 2012, Instagram was acquired by Facebook for approximately $1 billion.
Tumblr
The sixth place in the list of the most popular social networks in the world is occupied by Tumblr, a microblogging service that allows users to publish text messages, images, videos, links and audio recordings to their tumblr blog. The site was founded in 2007 by David Karp. May 18, 2013 Yahoo! acquired the service for $1.1 billion. As of 2015, about 220 million blogs are registered on Tumblr.
Google+
Google+ is a social network developed and owned by Google Inc. The service was launched on June 28, 2011. And two weeks after its launch on July 14, 2011, Google announced that the Google+ social network has more than 10 million users. As of September 17, 2012, the site’s audience is 400 million users, and the active monthly audience has reached 135 million people.
LinkedIn is a social network designed for finding and establishing business contacts. It was founded in December 2002 by Reed Hoffman and launched on May 5, 2003. The site is available in 24 languages and has over 380 million registered users representing 150 different business sectors from 200 countries. About half of the users are residents of the United States, 25 million are from Europe.
Third place in the list of the ten most popular social networks in the world is occupied by Pinterest - social. network, photo hosting, allowing users to add and share images. The site was founded by Ben Silberman, Paul Sayer and Evan Sharp in March 2010. As of February 2013, Pinterest has 48.7 million users worldwide.
Twitter - social a network and microblock service that allows users to create and exchange public short messages of up to 140 characters. Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and launched in July 2006. The service quickly gained popularity around the world, with more than 100 million users posting approximately 340 million tweets per day in 2012. As of May 2015, Twitter has more than 500 million registered users, of which more than 302 million are active. As of 2012, the company employs more than 900 employees.
Facebook is the largest and most popular social network in the world and is available in more than 70 languages. Owned by Facebook, Inc., headquartered in Silicon Valley, California, USA. The site was launched on February 4, 2004 by Mark Zuckerberg and his Harvard University roommates and classmates Dustin Moskowitz, Eduardo Saverin and Chris Hughes. As of July 2014, Facebook's audience amounted to 1.32 billion users, and the average daily audience of social networks. The network has 968 million users (approximately every 7th person on the planet is registered on Facebook). The site is valued at approximately $100 billion, making Mark Zuckerberg, at 23, the youngest billionaire on the planet.
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