How to write interesting posts for a public page or group on VKontakte? How to write posts for social networks Pictures about what your target audience is dreaming about now.

Good time, users. We often write various articles related to the Internet, and of course articles about social networks. Continuing the topic - Promote the VKontakte group, I would like to write about how to create creative and original advertising posts so that the user follows the links. Experienced SMM specialists do this in a couple of minutes, as they create non-trivial posts.

We noticed that a lot of cool and interesting advertising has appeared on VKontakte, so we pay attention to it. We'll tell you here how to make a post more than just informative but also attractive to readers. Thanks to this, you can increase site traffic, the number of subscribers and promote the event, not to mention how many VK products were sold this way.

We have already told you about how to create a community in VKontakte and how to formalize it correctly. It is known that a formed group will not become popular on its own; in order to promote it, you need to post news. Posts must be of high quality and correctly formatted, which can then become advertising. Use copyright content so that there are no problems from VK (filters, for example due to complaints about content)

- this is a regular post with distracting information - it can be jokes, facts, pictures, exactly what your group audience might ‘get’. (It is this format that always collects more reposts and likes).

What should be in VKontakte posts?

Remember, posting on VKontakte is a very delicate task. The main parameter of your post should be ‘interesting’ to readers. Don't forget what should be before posting.

Optimal publication size on VKontakte

You need to know the dimensions of the VK post. Most people access the social network from mobile phones, so the banner size is small for them. Recommended ad size: 560x360. However, you don't need to place the text at the very beginning of your picture. It is best to do it in the center, since that is where the reader's attention is focused.

Dimensions of the title and the text itself.

Heading. The title must be strictly one line. If you can't, then make it in capital letters.
Text length. Your ad should be small, namely 350 characters with spaces, so that the ‘show full’ button does not appear. If it is smaller, then part of the post will be more visible; if it is larger, then the user will need to expand it - this is not correct.

VKontakte symbols and emoticons

For a long time now, the social network has allowed everyone to use additional functionality that allows them to increase the viewing of posts - emoticons and special symbols. To attract the attention of readers, they are inserted into the post; most often, those that fit the topic of the post are selected.

However, you should have a measure, if you post a lot of emoticons, then it will only stress out your customers. They should be part of the text and emphasize something, but not be its basis.

Errors in the text of the post

You can make mistakes in regular posts, this is not so critical, but if possible, avoid it. You cannot make mistakes in advertising posts, as clients will not forgive you for this. Believe me, no one will be interested in an advertising proposal that contains spelling, punctuation or stylistic errors (That’s why many people order such texts from professionals, it’s like with reviews). There will always be those who will point out that you are a fraud, a typo, or will make others lose the desire to buy or order something from you.

Posts on the topic of the group.

The easiest way to attract your new subscribers is to talk about your group or topic. Further, the success of group promotion depends on how you select groups for purchasing advertising. It is important to understand that your group is higher than others, it should have a large target audience.

Since you already have an idea of how to make a high-quality and attractive post in the VKontakte group, you need to make attractive pictures and interest your target audience. Based on this, there is an increase in subscribers in the VKontakte group.

Pictures about what your target audience is dreaming about now

An effective technique used by information businessmen, as well as owners of bookmakers and casinos. You just need to understand what your target audience is dreaming of now and give it to them. Most often it is quick and easy money to make your life more beautiful and easier. Such posts most often contain information about how to earn money by showing expensive cars, girls and branded clothing from different companies.

Emotions are important.

Often, when creating a post, pictures are selected that can stand out in the news flow and evoke the emotions of users in the feed. These are not shocking pictures, but rather something unexpected. It catches the user, and then with his eyes he returns to the title of the group that published it. The main task is to evoke positive emotions.

People often confuse this and start posting naked people; shock content is a mistake!

How to reach out to your target audience

To attract the target audience to the group, there is always one simple but mega-effective way. You just need to start your post by addressing the audience you need. If we are promoting the group ‘motorists of the world’, then we write ‘Attention to all car owners!’

Everything is extremely simple, but it gives good results. We often use it to promote products, services or our groups. .

Each public page or community on VKontakte contains a number of identical sections. As a rule, these are Feed, Photo Albums, Videos, Discussions, Audio Recordings, as well as Links, Documents, etc. In addition, usually the pages contain a Contacts block, where information about admins and moderators is published and links to their personal pages are indicated (optional) on social networks. In some groups, links to the pages of the group creators are not indicated, as hide We wrote them earlier.

One of the main ones when working to promote a group or public is the Feed section, since entries from it are automatically displayed in the “My” section on the personal pages of users who follow you.

As a rule, you can evaluate the attractiveness and interestingness of a particular post on the wall using two quantitative indicators - “likes” (marks “I like”) and “reposts” - posting your posts on the wall of subscribers. Of course, reposts are higher in importance - they allow your posts to spread widely across the Internet. Having noticed them on the user’s wall, his friends or guests on the page can go to your group and, possibly, expand the audience of subscribers, which is very valuable when promoting a group on VK.So that the question does not arise: “What should I write in posts for a group on VKontakte?”, let’s look at the possible content of the news feed. What can be done to revive it?

Interesting stories or instructive parables

It has been noticed that beautiful parables constantly appear in one or another VK group, are constantly copied and multiplied, so it is better to search for or write unique texts. You can evaluate the uniqueness of texts through special services on the Internet, for example, using the website text.ru. You can also check whether any story was published on VKontakte by uploading the text to the social network. You shouldn’t publish something that has already been “lit up” earlier in thousands of other communities; subscribers are greedy for the new and original.

Unique quotes and phrases placed on images
VKontakte is oversaturated with aphorisms and quotes from books, and it is difficult not to duplicate posts posted by someone. What to do? Try to sort through interesting printed sources of beautiful phrases - these could be collections of popular expressions and proverbs, lines from emotional poems. Having selected the original ones, try to design them in such a way that they attract attention and make subscribers want to repost your post.

Many popular VKontakte groups often post collections of useful links, and, as a rule, such posts do not go unnoticed. Users see practical interest in them and repost them on their walls. What might subscribers need? Collections of fresh e-books, thematic lists of films, things, links to interesting facts, media, online stores, resources with various programs (for example, graphic editors, which is quite fashionable now), etc.

High-quality audiobooks

Nowadays, people often prefer audiobooks to the usual printed format of publications due to their convenience. Such books are wildly popular on social networks. By publishing interesting and high-quality audio collections, you will attract the active attention of users.

Musical themed selections and video collections

Publications from this category (if you approach their creation responsibly and with soul) easily collect likes and receive a lot of reposts. Take time to create posts with different topics and moods, for example, “10 upbeat rock songs”, “10 saddest movies”, “3 most motivational YouTube videos”, etc. Try not to copy other people’s ideas for these collections, but come up with your own - and you won’t be left without the attention of your target audience!

Attracting “other people’s” fashion posts

Regularly monitor the most popular posts from other communities and public pages. If you notice that a previous post in a group received an average of 1,000 likes, and the latest one received three times that amount, then this is clearly a popular post. Don’t lose sight of it - duplicate its contents, changing it a little, or, in extreme cases, copying or reposting. But it’s better to make changes to the post, as subscribers may regard your actions as plagiarism and be disappointed.

Collections of funny GIFs

Event publications linked to a calendar

Look for interesting reasons to remind yourself on the calendar, be it holidays, celebrity anniversaries, and the like. For example, “Madonna celebrates her birthday today. Here is a selection of her best songs." Or “Tomorrow it will be 10 years since NASA started this program. But what was done..."

Viral chain letters

Oddly enough, “money trees”, symbols of wealth and good luck, the notorious “letters of happiness” are still popular. Posting them (from time to time, but not too often) can bring you hundreds of new subscribers who will see your group in friends' reposts.

If you still have questions about how to effectively run your VKontakte group, read. We also previously wrote about how to make a convenient menu on VKontakte and maintain a free exchange of likes to achieve your business goals.

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The information presented in the article is written based on objective and popular online media.

In this article we will talk about how to create posts that will be read and reposted. The material will be useful to everyone who writes on social networks: bloggers, SMM specialists and community owners.

Features of posts on social networks

High competition. There is a continuous stream of posts in the news feed. We scroll through the feed and stop only on what interests us. It's difficult to stand out in this crowd.

The news feed is not Yandex or Google. In social networks, it is not the reader who is looking for information, but the information - the reader.

Smart feed. All posts go through the smart feed. It is needed to filter out content that is useful and interesting to the user. The more likes, comments and reposts a post gets in the first hour, the higher it will appear in the feeds of friends and subscribers.

Short posts are more likely to be read

In 2016, Popsters learned how people on different social networks interact with varying amounts of content. The research is not publicly available, but some of the results are posted in an article on vc.ru. Here's what we found out:

On VKontakte, people prefer short posts that contain text or photos:

The maximum amount of text on Instagram is 2000 characters.

In general, short posts are read more often than long ones - and more often they are completed.

In long publications, most of the text is hidden under the cut. This is the line “Show in full...” on VKontakte and “More” on Facebook.

The post will open in a separate tab.

This does not mean that large posts are not needed. The main thing is the benefit for the reader. If you write notes of 5000+ characters that hit the audience's pain points, are well written, useful and interesting, there will definitely be readers.

People read long posts on Instagram

Contact the reader personally

Social networks are a place for human-human interaction. Therefore, Eva Katz (founder of the Digital Bandito studio) advises writing in the first person in the instructions for maintaining communities on Facebook. Instead of “company”, “office”, “management” - “I”, “we”, “our”.

A personal “you” address to the reader works well. Of course, this is not always acceptable. But calling someone “you” without familiarity creates trust and makes the post more lively, like a friendly conversation.

When the tone is chosen correctly, addressing “you” brings people closer together rather than repelling them.

Consultant Andrei Zakharyan, in an article on copywriting, warns that in this case you need to pay attention to the masculine and feminine endings (if you are writing for a male and female audience at the same time). Use neutral language. The phrase “you must (should) watch…” is better replaced with “you need to watch.” Addressing a man as a woman is a failure.

Write the way you speak

Write in easy, simple, conversational language. This is an ideal style for social networks: people communicate here, they do not want to read official messages from companies.

The post is written very simply - as if the author is talking to us live

Spoken language is not necessarily simple. There is no need to try to become “in the board”, because it looks fake and pushes the reader away. Be sure to read the finished text out loud - if it sounds unnatural, edit it again. And further.

The style here is “heavy”, official - it’s not very interesting to read

Get feedback

Feedback is comments, likes, reposts. The more there are, the higher the post is rated by the smart feed algorithms. The Lead Generation Academy, in an article about smart feeds, advises adding a call to action at the end of the post:

A call to repost or like. This could be a banal phrase: “if it was useful, give it a like!”

Call for discussion. Let people share their opinions in the comments. Ask them what they think about this, whether something similar has happened to them, how they solve certain problems. The trick: you can write the first comment yourself. This will make it easier for readers to join in the discussion.

A survey is also a way to collect feedback. True, posts with surveys always get fewer likes. People rarely take more than one targeted action - so it’s either a vote in the survey or a like.

Add images and videos

Photos and videos perform two tasks: they complement the post and increase its visibility in the feed. Typically, people look at the image first, then look at the title, and only then look at the post itself.

Photos of people (the author of the post, company employees, etc.) attract maximum attention. Go to the pages of several of your friends on VKontakte - posts with their photos always get more likes.

It's ideal if the images and videos show what you're talking about in the post. If you tell us that you moved to a new office, show a photo of the office. If you interviewed a famous person, post a selfie with him. Talk about the product - attach a video review.

Here's what Tilda website creation platform experts say about optimal image sizes:

For Facebook, the optimal ratio is 1200 x 630. Square photos can be used, but vertical ones are not advisable.

For Vkontakte - 700 x 500 or square 510 x 510. Horizontally oriented photos look good.

For Instagram - a 1:1 square with sides of 1080 x 1080.

Spacing between paragraphs. On Vkontakte and Facebook you can put them by double pressing Enter, on Instagram - “Enter → dot → Enter”. Text with clearly separated paragraphs is easier to read than a sheet.

Section separation. If the post is long, you can visually break it into separate blocks. Use a dash, a combination of asterisks (*****) or other symbols for this.

Smileys. They make the text more lively, and if chosen well, they illustrate what is written. Smileys can also serve as paragraph separators, and they are also convenient for marking lists. Two conditions: select emoticons that match the topic and do not put them in every line. In large numbers, emoticons make reading more difficult, not easier.

Lists. You can format the list lines with dashes, numbers, the bullet symbol “ ” or emoticons.

Numbers and numbers. Write numbers in numbers, not words. “7” is simpler and clearer than “seven”, even if this is not according to the rules of the Russian language. Separate large numbers with spaces or commas: not “1452098”, but “1 452 098”.

Large and small paragraphs with intervals, a few appropriate emoticons - and the text is perceived without effort

What posts are becoming popular?

You cannot generate a post using a recipe that will get thousands of likes and hundreds of reposts. You never know which post will become popular and which will disappear far down the feed. But you can make the publication potentially viral - and then depending on your luck.

Jonah Berger, in her book Contagious, identifies several reasons why people share content or tell each other about products, services, and companies.

Social capital. People share what helps them look better (smarter, more modern, more interesting) in the eyes of other people. A fashionable guy reposts a barbershop post to show that I am stylish, modern and have money. A vegan girl reposts an invitation from a vegetarian restaurant to demonstrate her beliefs.

Triggers. This is what is constantly on a person’s mind: thoughts about morning traffic jams, a tyrant boss, a high mortgage interest rate, or the peculiarities of photographing on a rainy day. If you write exactly what worries a person, he will recognize himself in your post and react to it vividly.

Powerful emotions. People repost what touches them, makes them happy, or makes them tremble with hatred. That’s why some public posts have so many reposts

Good afternoon, dear readers! I think many of you will be surprised if I say that I was inspired to write this article by simply surfing the Internet, or rather scrolling through my VKontakte news feed. The whole point is that every now and then I have to stumble upon such creative and original advertising, that I involuntarily click and follow the link. I am amazed by the imagination of SMM people who came up with such non-trivial posts. I must admit that recently a lot of interesting advertising has appeared on VKontakte, which is simply impossible not to pay attention to. In this regard, I decided that today’s review I need to devote to how to make a post in contact not only informative, but also attractive. Just imagine how the number of subscribers in your group will increase, how the event will progress and how many products you will be able to sell if you can “ catch a wave” and make a killer offer, making it in the most ordinary, at first glance, post on a social network.

What is a post in contact?

I have already told you about it and formalized it. However, no matter how much I would like it, even a perfectly designed group will not become popular if you do not care about quality content and post second-rate news in it. Those who are involved in the promotion and promotion of businesses on the Internet know that high-quality, and, most importantly, correctly formatted posts can become first-class advertising. However, before we proceed to the actual creation of advertising, I suggest spending a couple of minutes on the theory. First of all, we need to find out what a VK post is?

Posting You and I will call messages that are posted on the walls of VKontakte user accounts, published in groups and communities. It is with the help of posts that we can share interesting news and all kinds of information with each other. All those posts that you post on the wall of your page, repost from other groups and publics, can be viewed by all guests who are on your page. In addition, all posts are displayed in the news feed of your friends and subscribers.

Despite the fact that today there are a great many different types of posts, I would like to draw your attention to two main, which we meet almost everywhere:

Looking ahead a little, I will say that they are more willing to like and repost messages second type.

Basic set of popularity: what must be in a post?

Posting on VKontakte is a delicate matter. It is very important that the material you post in your group is interesting to her readers. Any high-quality VK post should consist of:

In general, I think you understand how to create a post on VK. However, just structuring the ad to promote the project will not be enough for you. To be effective and fruitful, you must follow registration rules advertising posts.

Publication size

Consider the size of the VK post. Since more than half of social network users view their news feeds from mobile phones, you should ensure that the size of your advertising banner is small. An ad with parameters is considered optimal 560*360 . It is not recommended to place text from the very edge of the picture. It is better if you place it in the center, thereby focusing all the reader’s attention on the essence of the post. If you use not a classic banner as advertising material, but a selection of several photos, pay attention to how they will look after publication in the news feed of your subscribers. Often, after posting such posts, the pictures line up in a single row and are greatly compressed. In addition, here you also need to remember that most users will view images from the screens of mobile phones and tablets.

Pay attention to the size of the title and the text itself

Even if you don’t take into account all the features and subtleties of copywriting, and neglect the specifics of selling texts, you still need to take into account the following points when creating a post:

Use the signs

It is important that when creating VK posts on the wall, you use arrow pointers. With their help, you need to check the final direction to the link. remember, that the link should be located at the beginning of the text. An exception to this rule can only be considered publications that are advertising in nature and in which the advertising is hidden. Do not forget also that the link must certainly appear at the very bottom of the banner.

Use symbols and emoticons

This is not the first year that the social network VKontakte has pleased us with an additional option that allows us to significantly increase the number of views of posts. In order to attract as much user attention as possible to your ads, select emoticons and symbols in accordance with the theme of your ad and the overall design of the post.

Don't forget about moderation and try to avoid using too many emoticons, as this will only irritate and alienate customers. It is important that the symbols set accents in the text and not be the basis of the ad.

Don't make mistakes

Advertising posts for the VK group should under no circumstances have errors. You must clearly understand that clients never forgive mistakes and perceive them as neglect. No one will be interested in a sentence that is written with wild spelling, punctuation, stylistic and other errors. Even if there are users who will forgive you for a typo, flooding in the comments of other subscribers will undoubtedly discourage them from buying products from you or using your services.

If you are not lazy and spend only 1-2 minutes checking your advertising material and 4-5 minutes correcting errors, then the conversion of your group will increase by 2 or even 4 times! Rest assured potential clients Necessarily They will appreciate your work and attention.

What kind of posts can there be?

In order for you to understand how to make an advertising post on VKontakte attractive and interesting, remember what news evokes the most emotions in you, what news do you pay attention to when scrolling through your feed on a social network? I am sure that most of you, just like me, are more “clinged” to visual content. If the image interests us, then we involuntarily proceed to read the text accompanying this post. So, if you are really interested, adopt these news design techniques.

Group topic

One of the easiest ways to attract subscribers is to talk about the group and its topics. The success of promoting your “brainchild” in this case will depend on how correctly you select the group to buy advertising. It is very important that the public in which your community will be promoted is filled with your target audience.

Since you already know how to make high-quality and attractive posts in a VKontakte group, make sure that your advertising contains attractive pictures that will interest your target audience. This is what will help you ensure an increase in subscribers.

An honest story about your public

An excessive amount of advertising in the news feeds of VKontakte users leads to the fact that people simply get used to it. This is why SMM marketers have to spend more and more time and effort on inventing new methods of attracting subscribers to their public pages. I advise you to stand out among the crowd of these creatives, try to simply tell your audience about the public, its topic, why you created it, and what useful things they can find in it. It is very important to do personal appeal, indicating the maximum number of personal details and small details. Such frankness will certainly find echoes in the hearts of readers and will arouse more trust in them.

Pictures depicting what the target audience dreams of

This technique is often used by all kinds of information businessmen, owners of bookmakers and casinos. Think about what their target audience might dream about? Of course, about how to quickly and easily earn a lot of money, thereby providing yourself with a comfortable life. As a rule, advertising posts of such groups and communities use pictures with images of money, expensive cars, luxurious women, and branded clothing.

Think about what the target audience of your public page wants, and make this desire an advertising “hook”. I want to give you one piece of advice right away: do not use stock images for posts. It will be much better if you take a couple of photos yourself, thereby instilling more trust in your readers.

Pictures that evoke emotions

Choose images to design your posts that would stand out in the general flow of news in the reader’s feed and attract attention. Do not under any circumstances think that the photos should be shocking. Although, I admit, when you see something unexpected, your gaze lingers on the image, and you involuntarily return to the news headline. You don't have to attract readers with nude photos. The most important thing is that the images stand out and evoke certain emotions.

Right now, scroll through the VKontakte news and pay attention to which pictures you lingered your gaze on for a long time. I assure you that the pattern will be discovered very soon.

Appeal to the target audience

If you need to attract the attention of your target audience to your group, then there is one very effective way to do this. Its essence is to begin the text of the message by addressing users of a certain group. For example, if you are promoting a group that is dedicated to cars, then you should start your greeting text with the phrase: “ Attention all motorists!».

This tactic is incredibly simple, but quite effective. You can use it not only to promote your own groups, but also to sell any goods and services.

Several links in a row

When I first came across an ad with several absolutely identical links, I didn’t immediately understand why it was done. I clicked on each one to make sure they took me to the same page. When the page I already knew opened up in front of me again, I understood the idea of advertising.

The fact is that the link block immediately catches the eye, and the fact that it uses links from one page arouses the reader’s curiosity and desire to double-check the direction of the links. Thus, much is accomplished more transitions, which leads to increased activity in the group.

Emoticons and symbols

The most common and familiar to us emoticons can create the necessary accents in a post and direct readers’ attention to certain parts of the message. By using all kinds of exclamation marks, arrows, index fingers, etc., you draw the attention of subscribers to the text that you want them to read.

For example, an emoticon with the image “ gift“subconsciously gives us the feeling that something pleasant awaits us. If we see in the post “ palm tree" or " Sun”, then we assume that the message will be about relaxation. Feel free to brighten up your advertising with emoticons that suit its theme. However, remember that their number must be moderate. If you overdo it with symbols, not only will you not attract readers, but you will literally repel them.

The most important information in the picture

Most of the VKontakte images have either small or medium-sized inscriptions. However, despite this, the text always matches the image perfectly in color. If you can contain all the information about your news in one picture, then this will definitely attract the attention of a huge number of people who will want to visit your community.

Gifs

Just recently VKontakte released updates that launch all GIFs automatically. This allowed marketers to take advantage of another way to interact with their audience. We all know that a GIF is a small video translated into a specific format. Since videos are always more effective than texts, the success of GIFs (which, among other things, also plays automatically) in promoting projects simply cannot be overestimated.

A personal recommendation from someone we trust is one of the strongest promotion methods of all time. It is for this reason that SMMers actively use it when composing their advertising posts. In the screenshots you saw examples of what recommendations look like in the context of public news. If you decide to use this particular promotion option, then make sure that your recommendation is as detailed as possible, and most importantly, personal. For example, if you are the admin of a well-promoted public page and are thinking about it, then you can give the following advice. “I’ve been reading this community for several months now and am absolutely delighted! Found here incredibly cool ideas, which I have never seen before in any other public. For example, the last thing I liked was a life hack for creating a projector with your own hands. If you are not yet subscribed to this group, add now!

Don't subscribe if...

One of the most effective promotion templates that plays on the pride of subscribers. The title of the post screams: “ Don't sign up if you don't have certain qualities" This type of handling is quite rough, but at the same time it gives an incredible return. The whole point of success is that a person always responds to a challenge. For example, if the public gives the following message: “Public for smart people. If in doubt, don’t join.” Anyone who sees this phrase will immediately think, “I’m smart. It is likely that there will be no stupid posts in this public. So it should be interesting here.” Considering that an extremely small number of people position themselves as stupid, such advertising will bring the creator of the public more than one hundred fresh subscribers.

99 out of 100 people will miss this

Appeal to a person’s individuality, emphasis on his individuality and difference from the majority is always a compliment for our EGO. In addition, on a purely psychological level, the negative connotation, when they say that the majority will not do something, is perceived as an incentive to prove that “I’m not like everyone else, I’m different,” “I’ll definitely succeed!”

Chat on your phone

Relatively recently, VKontakte introduced a new feature with the publication of screenshots of correspondence between two users. The idea is this: in a mobile chat, two users exchange barbs, jokes, interesting facts, music, and so on. One of the conversation participants certainly advises the other to join the community from which he draws his inspiration and witty phrases. In this case, the advertisement can look either like a regular link, or like a repost of some post from the wall of the group that is being promoted in this correspondence.

I don’t know how popular this method of promotion is, since I myself no longer react to such posts in my feed. Anyway, Every method is worth trying and testing. Only through trial and error will you figure out how to make a post on VK interesting and catchy.

Continued in source

The point is that the post provides only part of the information, and the end of it must be read by following a link to another community. Any person will be interested to know how the story ends, and he will go to your public page.

So that you don’t have the problem of how to create a link to a post that will definitely be clicked on, make sure that the content of the ad itself is interesting and intriguing.

How to create and publish posts in communities?

Before we move on to the actual creation and posting of a post, I want to tell you that per day you will need to post approximately 3-8 ads(depending on your topic: an author’s blog has 2-4 posts, and for example a public with films 5-8). At the same time, 20% of this number should be occupied by selling posts, and 80% should be allocated to posts of an information and entertainment nature. It is advisable to select pictures for all publications, since, as practice shows, they are the ones that give the greatest response.

If you know that you won't have enough time over the next week to compile and publish material, then it makes sense for you prepare posts in advance and send them to standby mode. Making a scheduled post is as easy as making a standard one. To do this you need:

Write ad text
Add photos to it by clicking on the " Attach» — « Photo»
Set the timer for the date and time the post appears
Send the resulting message using the " In queue» to the list of deferred publications

You can create no more than 10 scheduled posts in one day. If this amount is not enough for you, you want to post more news, or you need to create preparations for several days in advance, then it makes sense for you to resort to services for automating work on a social network. For example, software such as or will perfectly cope with the task.

Often there is a need to raise a certain post to the very top of the page and keep it there for a certain time. To pin the material, you can use the pinning function. To do this, you simply click on the text of your ad, open it on top of the current page and at the very bottom of the window select the “ Pin».

In general, this is where the creation and posting of publications in a community or public page ends.

Where to post?

So, since our post is ready, it means it’s time to put it to work. In order for new subscribers to join our group, we need to find a place to publish our content. In order to get likes on a VK post and find new readers for the group, we can:

Post a post on your page/group. This option is completely free. You simply publish the material on the community wall of which you are the admin, repost it to your VKontakte page and wait for your friends and subscribers to notice the news and start subscribing to your page
Contact for help markup services and order repost posts for money. Here I can advise you to interact with such promotion sites as Vktarget.ru , Socelin , VK surfing . I have already told you about each of them, and therefore I suggest looking for more detailed information in separate reviews dedicated to these sites
Buy advertising through admins of other groups. This option is one of the most economical, since you contact directly to the performer. All you have to do is write to the administrator of the community in which you want to place your advertisement, informing him that you need to publish a post, discuss with him the details of placing your order, pay for advertising and wait for the influx of new subscribers
Buy advertising space on exchanges associate , plibber . This will allow you to save your own time and be confident that all the terms of the agreement will be met. Again, you can find out how these services work in my previous reviews.
Buy space for publication on . This option is the most expensive, and therefore is more suitable for already relatively promoted pages. You can find out more about the specifics of how the advertising exchange works in a separate article.

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